Build New Skills.
what is swissnex labs?
swissnex Labs New York is an immersive skill-building and prototyping program that focuses on the rapidly-evolving media landscape. Over the course of a two-week session, participants will explore emerging media trends, participate in content creation workshops and hear from practitioners at the cutting edge of New York’s media ecosystem. Participants will leave the program with a strong grasp of current media trends and the tools needed to implement new strategies - either in the current role or as the next step in their career.
Media is Changing
In an age of nonstop content and game-changing platforms like smart speakers, chatbots and podcasts, it is crucial for organizations to evolve to ensure their message is reaching their target audience. A future-proof media strategy is a must, but many professionals don’t know where to start. It can be difficult to grasp the new flow of content and the changing behaviors of today’s consumers, especially for those outside of major media organizations.
Immersive Learning in New York
New York is the media capital of the world, where the latest trends and practices can be experienced up close. Our immersive, customizable model couples expert presentations and workshops with hands-on learning to provide participants with the knowledge and skills necessary to incorporate New York’s cutting edge media practices in their own work.
swissnex Labs welcomes two cohorts of professionals each year - one in the Spring and one in the Fall.
Week 1 focuses on workshops, expert panels, and networking - setting the foundation for collaboration. In Week 2, the focus shifts to experiential learning with an emphasis on skill-building, design thinking and creating prototype projects.
immerse yourself in nyc
Spend two weeks embedded in the bustling media ecosystem of New York City. Learn from world-renowned leaders and experience the cutting edge of emerging media.
EXPERT PRESENTATIONS +
HANDS ON LEARNING
Our modular program model ensures that participants are learning and practicing the latest, most relevant emerging media channels.
learn from a diverse professional group
We carefully select each group of professionals from across different industries, ensuring that participants can learn from each other and expand their networks.
Each of our cohorts will focus on 3-4 key media trends. Our modular structure ensures that participants are learning and practicing the latest strategies. Modules vary based on participant goals and emerging trends, but may include these topics:
The role of podcasts in the modern media landscape
Producing a quality podcast
Distribution and analysis
Evolving uses of AR/VR content
Case Study: Adopting New Tech
Software, hardware and production
Creating content for smart speakers
The role of smart speakers in content strategy
Static vs interactive content
DATA AND MEDIA
Most valuable points of data for media consumption
Collecting personal data / GDPR regulations
Syncing media and marketing data
Let’s explore how we can help you or your organization to utilize the latest media practices.
Please use the form below to contact the swissnex in New York team for details on the program, sample agendas, pricing information and more.
Costs for the program range from CHF 3500 to CHF 7000 per person, depending on the type of organization and affiliations.